Dear Reader,

We need your help.

Not all is well with food marketing in India. There are ‘sugar-free’ products that contain sugar and ‘real’ fruit juices made of artificial ingredients. There are energy drinks with hazardous compositions and unproven remedies claiming to control diabetes.

These products were all flagged as misleading by India’s food safety regulator – yet almost none were ever acted upon.

Scroll has accessed an internal database of 170 such advertisements identified as deceptive. Our analysis reveals a breakdown in enforcement at a time when ultra-processed foods are threatening the health of millions of Indians.

This is India’s first systematic investigation into food advertising regulation. Help us take our reporting from the database to the ground.

Fund this investigation by clicking here.

Regards,
Team Scroll